Snapchat: A New Marketing Strategy for Businesses


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Snapchat started as a mobile application that is used by teenagers to send selfies and video clips to each other. This application lets them send public or private snaps to their friends from their

smartphones. A user of the app can also add cute stickers, emojis, and captions to snaps. But who would ever think that this social media will become a powerful tool for businesses in strengthening their brands and drive more people to use their products and services? More and more businesses are starting to use social media to promote themselves, and Snapchat is one of their top picks. Today, Snapchat isn’t just an image sharing platform — over the years, it has become one of the most powerful and effective ways to establish relationships with customers. With Snapchat, businesses find it easier to increase brand awareness and attract more customers in real time, and with minimal effort.

Because pictures and videos send through the app only last a few seconds, businesses see Snapchat is an opportunity to start teasing out customers of their upcoming products and updates on their services.

Among the world-renowned brands that have started to include Snapchat followers as one of their marketing strategies are McDonald’s, Taco Bell, Mondelez/Sour Patch Kids, General Electric, GrubHub, and more.

Making a Video Call To Your Snapchat Followers

With the need to engage your Snapchat followers, go beyond the traditional sharing of videos and pictures. It is time to consider starting to video chat with them. This is the latest version that you need to upgrade to if you want to utilize this new video chat feature. This feature is free even though it will incur you a lot of data. Consider using a wireless network when you intend to make this call then. If you decide to engage your Snapchat followers today using a video call, follow this simple process to get that experience.

First, you have to ensure that your Snapchat app has to be the latest version from 9.27.0.0 and above. It is the only version with the video chat features. With the need to save on your data bundles, consider connecting to a wireless network because it is the only thing you pay for while video chatting.

Proceed to the chat conversation with the follower you intend to call. The problem here is that it only supports a single user at once and you cannot carry out something like a teleconference on this platform. The bottom line here is that all video calls are generated from the conversations with your Snapchat followers. If you don’t have a previous conversation, just start a new chat and choose the one you intend to video chat with.

To initiate the call, tap the video button. Even if they are not online, they will be notified, depending on their notification settings. They can choose to watch, join the call or ignore the same. If they accept the call, minimize that video to enable you to access all the chat controls or rather switch between the full screen and the minimized option. Depending on the nature of conversation you are having, you may need to change cameras in the course of the call. Achieve this simply by double tapping the screen to switch the rear and front camera. Or rather simply, just tap on your video and choose the camera swap option.

Make the video chatting fun by adding stickers to that chat. Just tap the smiley face button to get these stickers that will be visible to both of you on the call. After finishing the call, it is time to hang up. All you do is a tap on the video button. This will however not end the call. You will still be visible on each one chat until you exit that conversation or the person you calling hangs up on their end. If the other person doesn’t end the call, leave the conversation to end the same. Just back out of the recent conversations or rather switch to other apps on your phone.

To make a video call but the person is not available, you may consider making a video message. It is also the best way if you just want to send a video message instead of the call even if they are available. The message has a span of 10 seconds where the intended recipient will get it once they open that chat.